This is an attempt by the computer hardware industry to break the price barrier on portable computers. Used to about $1500
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Another driver (probably) is the coming of age of the Millennial generation. When I grew up, the cool computer company of our times was Microsoft (or Apply, if you hated Microsoft). Both these companies had built their business models on paid products, products that needed upgrade and which cost money. We had therefore a certain reverence towards these companies and therefore an implicit acceptance of their pay-for-use business model.
Today's generation has come of age in the age of Google, Linux, Napster and other social networking sites. All of which are free. Today's kids feel less beholden to the idea of a computer company putting out formal products which you need to pay for and which get upgraded once every two years, for which you need to pay for again. In today's age, the idea of freeware and products that actively evolve with use is becoming more and more accepted. Ergo, the netbook.
Enough of my pop-psychology for now. Anyway, netbooks are really cool gadgets and I am tempted to get one really soon. The Economist had a good article on the subject. Let me know if you are early adopters of netbooks and your experiences so far.
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